Custom watches, built around your vision.
Griffith Watch Company offers custom and bespoke watchmaking for individuals, collectors, and brands. Whether you want a one-of-one variation on a model you already love, a fully original piece, or a white-label line for your own brand, we can help you bring it to life.
Every custom project is handled directly by our founder, with the same care, finishing standards, and personal accountability that goes into every Griffith watch.
Customization services
One-Off from the Collection
Take an existing Griffith model and make it yours. Swap dial colors, hands, indices, case finishes, crowns, casebacks, or strap pairings to create a single, personalized piece built from a platform you already know and trust.
Fully Custom Pieces
Design a watch from the ground up. We work with you on case dimensions, movement selection, dial artwork, hand sets, finishing, and packaging — delivering a finished timepiece that is uniquely yours.
White Label for Brands
Launch your own branded watch line without building a factory. We handle design support, sourcing, assembly, quality control, and small-batch production so your brand can ship a polished product with your logo on the dial.
Specialty Customization
Commemorative editions, corporate gifts, team pieces, engraved casebacks, custom rotors, presentation boxes, and other special requests. If it involves a watch, we are happy to talk it through.
Let’s talk about your project.
Every custom project begins with a conversation. Email us with as much detail as you can share — references, sketches, intended use, quantities, timeline, and budget if you have one. We will reply personally to discuss next steps.